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100% Design preview

Posted by Mark Godsell-Fletcher on

100PercentDesign_ESL 100% Design is the UK’s biggest and longest running professional design event, attracting over 25,000 visitors in 2012. This show is different to the majority of other design shows however as it’s intended purely for industry professionals, which means that the exhibitors often tout wares that won't go in front of the public gaze for a long while.

The event itself is split into four key areas including interior, office, kitchen and bathrooms, and build and eco design. Having four separate areas makes it much easier for professionals to hone in on their specialist area meaning that visitors get to spend a lot more time looking into their specialist interests as opposed to searching out specific stands dotted around the exhibition center.


With a lineup like you’ll never imagine, a bar, specialist restaurants, an auditorium with specially selected exhibitors and talks with critically acclaimed designers from all areas of the industry, there really is something for everyone. Running over four days, 100% Design offers an inspirational experience as well a a sneak peek of the trends and products that will dominate interior design in the coming year.

Between 18 - 21 September professional designers have the opportunity to meet with the best in the business and to pick their brains about all areas of design quality, innovation and product design. Every year designers use this show a platform to showcase brand new products exhibited – in 2012 there were over 1,000 new products launched over the four day event.


This year there are thousands of exhibitors over the four day event but a few to watch out for include Alveus, in kitchens and bathrooms; Barrisol Normalu S.A.S and SYLKA Carpets in eco, design and build; Icon – We Know Screens, in office; Natuzzi Italia, in interiors.

This year’s event kicked off on Wednesday and runs through until Sunday 21 September, although the event is only open to the public on the final day. Tickets and opening times can be found at the 100% Design website. If you don't manage to make it though, head back to the Eat Sleep Live Blog next week when we'll have a full rundown of all the happenings from this marquee event in the world of interior design.

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